Dental recall and follow-up message templates
Everything you need to bring lapsed patients back and keep your chairs full, written with UK rules in mind.
UK Consent Rules Apply
Messages are labelled below as either a Service message (reminder or care-related) or a Marketing message (requires explicit consent). The practice remains responsible for verifying consent and checking its own legal obligations before sending.
Copy and paste these templates into your existing practice management software. Replace the bracketed fields like {practice_name} with your own merge tags.
Check-up Recall (Due Now)
Service messageHi {first_name}, it's time for your next dental check-up at {practice_name}. Keeping on top of these visits helps us spot any issues early. You can book your next visit online here: [Link] or call us on [Phone]. See you soon!
Lapsed Patient (Overdue by 6+ months)
Service messageHi {first_name}, we noticed it's been a while since your last visit to {practice_name}. Your oral health is important to us. When you're ready, you can easily schedule your next check-up online: [Link]. We hope you are doing well!
Review Request
Marketing messageHi {first_name}, thanks for visiting {practice_name} on {appointment_date}. If you were happy with your care, we would be incredibly grateful if you left a quick Google review here: [Google Link]. It helps other patients find us. Thank you!
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